Talk of the impact of the GDPR on the TV industry was a constant presence at the recent IBC. What have we learned about the GDPR so far and how is it changing the landscape?
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Talk of the impact of the GDPR on the TV industry was a constant presence at the recent IBC. What have we learned about the GDPR so far and how is it changing the landscape?
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As the industry increasingly pivots away from traditional advertising, our IABM presentation at IBC highlighted the opportunities targeted advertising and programmatic TV present.
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From the rise of AI in Media and Entertainment to the robust health of niche OTT services and the importance of the first eight seconds, this year’s IBC was a fascinating window on the industry.
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After the rise of the skinny bundles in the US market, broadcasters with access to large libraries and archives are following a different path with entertainment technology: the Fat Channel.
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TV Business Analytics can provide powerful TV insights for operators and broadcasters when they incorporate best practices developed by the online retail marketing industry.
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Why is data so important? How can organizations utilize data to further their business objectives and positively impact the bottom line?
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The promise held out by Addressable TV is an enticing one, but in this post-GDPR world there are complications to its effective deployment.
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OTT TV services are increasingly seen as the ideal way for operators to reach specific populations around the world.
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One of the consequences of the increased amount of content flooding the market is that it is becoming more and more difficult for viewers to find what they want to watch.
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