VO blog | data engagement | P. 6

TV Analytics: Personalized TV is the New Big Data

Wed, Apr 26, 2017 | by Einat Kahana

Every year, Accenture publishes a report titled The Future of Broadcasting which analyses the trends and technologies on the broadcast industry roadmap.

Sun, Jul 10, 2016 | by Alain Nochimowski

The operators’ perception of the value of the TV usage data is rapidly changing. Most of them are realizing they may be sitting on a treasure trove of information about viewers’ habits and preferences...

Tue, Aug 4, 2015 | by Merav Cunningham

There was lots of interesting debate at London’s recent Connected TV World Summit —but one panel in particular interested us: ‘How Time-Shift And On-Demand Is Evolving, And The Challenges And Opportun...

Tue, Dec 9, 2014 | by Chem Assayag

“Breaking Bad”: 5 seasons, 62 episodes of 47 minutes, more than 48 hours of Walter White in total; “Game of Thrones”: 10 new episodes of season 5 are coming soon, while each of the previous four seaso...

Wed, Feb 6, 2013 | by Efrat Fenigson

There’s really no question about the immense transformation the living room is undergoing these days, and together with that transformation there is also a shift in the expectations consumers have of ...