VO blog | data engagement | P. 5

In the current broadcast industry, progress is not only rapid, it’s accelerating. Nowhere is this more evident than in the field of data analytics, the impact of which is growing every year.

As costs rise so the amount of original content on the market might decrease, meaning broadcasters and OTT operators will need to make sure their catalogues work at peak efficiency.

Here is an interesting statistic: since research on spreadsheet errors began at some point in the mid-1980s an overview of the processes has concluded that 88% of all of them contain an error.

Viewers are watching more television than ever before but, according to new data, finding what they want to watch is becoming harder too.

One of the big meta themes from this year’s IBC was the rise of Artificial Intelligence and how AI TV and Machine Learning will impact every level of the industry.

OTT technologies enable measurement of an individual’s digital footprints, collecting data from TVs, smartphones and other connected devices.

The media industry was an early adopter of data, beginning in 1950 when Nielsen began measuring TV audiences.

When it comes to driving competitive advantage for TV operators, analytics deliver in three key areas of the content cycle.