VO blog | data engagement

How predicting streaming loads can help broadcasters and operators slash costs

Mon, Dec 16, 2024 | by Romary Dupuis

Using advanced AI modelling, streamers can predict the future demands on streaming infrastructure, allowing them to save significant operational costs.

Thu, Apr 25, 2024 | by Eyal Yoskovitz

The ability to create accurate and precise segments from data is one of the keys to a successful business strategy, but there are definite challenges that need to be overcome.

Fri, Dec 15, 2023 | by Anda Tanchuma

The growth in video services based on advertising is outpacing all other business models as the power and capability of AI-driven Targeted TV Advertising helps to maximize revenues.

Thu, Oct 5, 2023 | by Andy Stout

Industry insights: All aspects of streaming and OTT will grow over the next six years, but ad-supported services will increase dramatically faster.

Thu, Jul 20, 2023 | by Andy Stout

The writers’ and actors’ strikes in the US promise to disrupt the flow of new content worldwide. But there are actions operators can take to mitigate the impact.

Thu, Jul 13, 2023 | by Hadar Tel Mizrahi

Make sure you always deliver a 5-star service by implementing a User-Driven TV policy and leveraging data technologies that always put viewers first.

Thu, Jun 15, 2023 | by Noa Gal

TV service providers are constantly on the look out to increase viewer engagement as higher engagement has a proven positive impact on revenue. [Updated June 2023.]

Thu, May 18, 2023 | by Dror Mangel

For operators looking to implement addressable TV advertising, here are the top 7 challenges that need to be overcome and the questions that need to be asked. [Updated May 2023]

Tue, Apr 4, 2023 | by Dror Mangel

Over the past few months, we have been developing innovative new tools to help our customers understand the potential of Targeted TV Advertising for their individual businesses.