VO blog | data engagement | P. 2

How Targeted TV Advertising holds the key to meeting the evolving demands of advertisers as both technology and media consumption patterns change.

Genuine tentpole titles are few and far between, but understanding and then fully engaging your audience is one way of tipping the odds in your favour.

The growth in Targeted Advertising in 2020 was impressive and solutions such as VO’s Targeted TV Advertising are enabling operators and broadcasters to buck the downturn.

While deployment of Targeted TV Advertising, AKA Addressable TV Advertising solutions, is ramping up across the industry, its power is truly unlocked once AI is used to extract cross-system insights.

Give the people what they want. How super aggregation minimizes 3 notable pain points for your customers.

How can targeted advertising make time-shifted viewing a revenue source for TV operators and broadcasters?

For Pay-TV operators looking at challenging situations made worse by the Covid-19 pandemic, Targeted TV Advertising holds a lot of promise.

One of the key trends in mature OTT markets is the ability to offer ‘rival’ content as aggregation in OTT becomes not just mainstream but expected.