As more and more operators look towards including advertising revenue into their business models, so the importance of AI to the future of targeted advertising is becoming clear.
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As more and more operators look towards including advertising revenue into their business models, so the importance of AI to the future of targeted advertising is becoming clear.
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New consumer touchpoints and new demands for individualised services mean that personalization has become an increasingly vital part of any OTT offering.
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When is too much choice just too much? These days, with an almost limitless amount of content to choose from, the issue is no longer ‘there’s nothing to watch now’; instead it’s more like ‘there’s too...
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Driven by consumer surveys that show a long-standing antipathy towards to AVOD solutions, the industry has so far been resistant to them. But the climate may be changing.
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TV Service Providers are continually making decisions about programming, content purchases, advertising and more. Increasingly they depend upon data to guide these choices, to know what content viewer...
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TV audiences want to watch content that appeals specifically to them. But how do TV service providers determine which content is the most popular and which programs appeal to a particular audience?
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The buzz surrounding AI in broadcasting is getting louder as the year progresses. Why now? How mature is AI development throughout the industry? And what sort of projects are we going to see as it dev...
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The growth of cloud-based models in broadcasting means the industry can start to benefit from advances made in manufacturing and start to design a digital media supply chain fit for the 21st century.
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Are we in control of our decisions? Although we all presume that we make rational decisions, essentially we are much less in control of this process than we know.
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