Industry Insights: Even ad-resistant viewers are coming round to the concept of streaming TV ads, but there are definite ways to maximize their effect. Plus, Disney merges live channels with Fubo, and NFL Christmas Day games were a qualified success for Netflix.
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The story of 2024 has undoubtedly been the impact that generative AI has had at all levels of the industry - and that only looks set to accelerate as we head into 2025.
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Using advanced AI modelling, streamers can predict the future demands on streaming infrastructure, allowing them to save significant operational costs.
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Industry insights: The latest report on European video piracy has been released, while service stacking ceilings lead to bundling and TV screens continue to get bigger.
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Industry Insights: Netflix and Amazon introduce new engagement tools to enhance user experience, while sports streaming drives growth in the video streaming market, and new trends emerge from MIPCOM 2...
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Different types of video piracy are driven by very different behaviors, and understanding how to combat each in turn can help mitigate the problem.
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Industry insights: Netflix subscriber numbers continue to rise, the secrets of customer retention, and the importance of QoE and connected ecosystems to Connected TV consumers.
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Netflix attributes much of its recent success to its password-sharing crackdown, and Disney has just started taking action. It’s time that every operator followed suit. [updated September 2024]
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Industry insights: It was a successful IBC2024 in Amsterdam with more people attending than in 2023, while the importance of children’s TV to streamers is made clear and Netflix reveals its top shows.
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