Industry Insights: Even ad-resistant viewers are coming round to the concept of streaming TV ads, but there are definite ways to maximize their effect. Plus, Disney merges live channels with Fubo, and NFL Christmas Day games were a qualified success for Netflix.
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Industry insights: The latest report on European video piracy has been released, while service stacking ceilings lead to bundling and TV screens continue to get bigger.
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Industry Insights: Netflix and Amazon introduce new engagement tools to enhance user experience, while sports streaming drives growth in the video streaming market, and new trends emerge from MIPCOM 2...
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Industry insights: Netflix subscriber numbers continue to rise, the secrets of customer retention, and the importance of QoE and connected ecosystems to Connected TV consumers.
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Industry insights: It was a successful IBC2024 in Amsterdam with more people attending than in 2023, while the importance of children’s TV to streamers is made clear and Netflix reveals its top shows.
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Industry Insights: Paris 2024 coverage marks huge shift to streaming services; sports an increasingly global affair; and Netflix viewing surges in APAC.
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Netflix’s global subscriber base continues to expand but it sees growth slowing. Meanwhile streaming dominates the Emmys, PwC highlights the opportunity with ads, and Ligue 1 soccer rights go down to ...
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Industry Insights: Half of all Europeans want the ability to pay multiple subscriptions via one monthly bill, while FAST expands rapidly in EMEA and APAC, and Apple goes big on AI.
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Industry insights: The volume of content and the role of AI in creating it was on the agenda at Series Mania, while sports may be key to streaming war success, and CTV ad spend is on the rise.
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