Industry Insights: Open AI’s generative AI video generator is not ready for use just yet, what we will see at MWC 2024, and super aggregation is one of the themes for 2024.
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Industry Insights: Netflix delivered excellent results to end 2023 and now has 260.8 million subscribers, the US commissions at the heart of the Peak TV metric fell 24% last year, and there is streami...
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Even though it’s primarily a consumer-oriented show, CES 2024 in Las Vegas is hugely influential and helps set the agenda for the year. This is what you need to know from the show floor.
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Industry insights: What happens now the SAG-AFTRA strike is over, there are significant differences between streaming services when it comes to viewer retention, and some of the trends underpinning st...
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Industry insights: AVOD is increasingly seen as a win-win, as it both saves consumers money and potentially increases streaming ARPU as ad revenues rise.
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This Cybersecurity Awareness Month, it's worth remembering that while TV industry discussion about cybercrimes usually relates to video piracy, the increasing sophistication of ransomware attacks show...
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Industry insights: All aspects of streaming and OTT will grow over the next six years, but ad-supported services will increase dramatically faster.
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Industry Insights: Netflix’s efforts to curtail password sharing prove positive, personalisation remains an important tool to combat choice fatigue, and the majority of viewers are now hopping between...
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Industry insights: Advertising is an increasingly important component of the streaming ecosystem, with addressable ads in particular now used by 73% of marketers.
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