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VO blog | personalization | P. 2

Why Your Users Need an Excellent Content Discovery Platform

Wed, May 9, 2018 | by Einav Levi

TV Data and Analytics: The Importance of Getting it Right

Wed, Nov 29, 2017 | by Einat Kahana

Here is an interesting statistic: since research on spreadsheet errors began at some point in the mid-1980s an overview of the processes has concluded that 88% of all of them contain an error.

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Audience Measurement and Personalized Advertising: What to Consider

Mon, Jul 24, 2017 | by Esther Levine

The media industry was an early adopter of data, beginning in 1950 when Nielsen began measuring TV audiences.

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TV Analytics: Personalized TV is the New Big Data

Wed, Apr 26, 2017 | by Einat Kahana

Every year, Accenture publishes a report titled The Future of Broadcasting which analyses the trends and technologies on the broadcast industry roadmap.

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How a Content Discovery Platform Helps Customize the Consumer Journey

Fri, Mar 24, 2017 | by Andy Stout

From funnels to touchpoints to end–to-end journeys, we’ve come a long way in our understanding of the decision processes that customers make when they are choosing a service, whether it be TV or anyth...

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Five Reasons Why YouTube Launching Live Streaming Services Matters

Wed, Mar 1, 2017 | by Andy Stout

Finally, after an extended period of dropping heavy hints in the business sections of the press, YouTube has announced that it’s going to start streaming live TV channels with its own $35 skinny bundl...

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2017: A Year of Transformative Change

Thu, Dec 8, 2016 | by Sarit Rosenthal-Aviram

While 2016 has been a tumultuous year on the world stage, for operators it’s been one of positive change. Our CEO, Paul Molinier, looks at the developments in key technologies we can expect to make an...

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The TV Industry-2016 - The Importance of Personalization

Tue, Jan 5, 2016 | by Efrat Fenigson

In November 2015, the Harvard Business Review published a far-reaching article by David C. Edelman and Marc Singer titled Competing on Customer Journeys that encapsulated well the problems of catching...

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Today’s Landscape and Tomorrow’s Vision for the TV Industry

Tue, Nov 17, 2015 | by Chem Assayag

Buried deep in the French film archives of the Institut national de l’audiovisuel, there is a remarkable 1947 film showed Parisians walking around their city watching live TV broadcasts on tiny mobile...

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