In five years, the video service offering will be significantly more personalized than offerings available in the market today. Personalization in the user experience, advertising, and discovery are important first steps. However, in the future, the services and content offered to consumers will be smart, adapting to the interests and desires of consumers in a way that maximizes both use and monetization. Several trends that impact the TV industry today will drive this shift.
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Great novelists often play the role of prophets, sometimes announcing with astonishing foresight key technological disruptions and the advent of radically new usages. Think of Jules Verne and his fict...
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There was lots of interesting debate at London’s recent Connected TV World Summit —but one panel in particular interested us: ‘How Time-Shift And On-Demand Is Evolving, And The Challenges And Opportun...
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One of the holy grails of the current broadcast industry is increasing viewer engagement and undoubtedly one of the main ways of doing that is via offering viewers an increasingly individualised, pers...
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2015 started with the launch of the Apple Watch – triggering excited reactions by geeks and fashionistas alike. What can this new device do? As cnet puts it, the watch is all about communications, fit...
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In the run-up to this year’s TV Leaders Summit in Cannes, this post by Lenny Melamedas discusses the changes he forecasts for advertising measurement solutions in the TV world: Will traditional rating...
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Telekom Romania has been a leader in the country’s telecommunications market for decades, providing telephony, internet and TV entertainment services. Over the past five years, it has gone through a s...
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Engagement and personalization of TV services have been the buzzwords for a while – at least since the concept of TV Everywhere really started catching up in 2011.
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A couple of weeks ago I was invited to speak at the 4YFN conference, which is an event devoted to innovation in the mobile and digital ecosystem, as part of the Mobile World Congress, and I shared my ...
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