Content operators need to take a step back and examine how content service engagement has evolved and improved over time. The process has gone from poorly designed user interfaces, program guides and interactive menus to features that empower users. These innovations include a personalized user experience and consumption paradigm shifts that enrich the TV viewing experience.
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On October 24, Viaccess-Orca in association with Telecoms.com and Digital TV held a webinar entitled “Five Ways to Shape the Multi-Screen Experience”.
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In an interview with Rick Howe, also known as the iTV doctor, Sefy Ariely, EVP Americas at Viaccess-Orca, discussed the need to personalize content in the age of multi-screen viewing, and the level of...
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