VO blog | personalization

Give the people what they want. How super aggregation minimizes 3 notable pain points for your customers.

New consumer touchpoints and new demands for individualised services mean that personalization has become an increasingly vital part of any OTT offering.

A whole new era of personalisation is promised by object-based media. Here’s a quick introduction to the technology and where we are with it.

When is too much choice just too much? These days, with an almost limitless amount of content to choose from, the issue is no longer ‘there’s nothing to watch now’; instead it’s more like ‘there’s too...

We read a lot about the importance of the User Interface in OTT, but the key to success is a UX design that facilitates it in the first place.

Are we in control of our decisions? Although we all presume that we make rational decisions, essentially we are much less in control of this process than we know.

TV Business Analytics can provide powerful TV insights for operators and broadcasters when they incorporate best practices developed by the online retail marketing industry.

The promise held out by Addressable TV is an enticing one, but in this post-GDPR world there are complications to its effective deployment.