As more and more operators look towards including advertising revenue into their business models, so the importance of AI to the future of targeted advertising is becoming clear.
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As more and more operators look towards including advertising revenue into their business models, so the importance of AI to the future of targeted advertising is becoming clear.
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TV Service Providers are continually making decisions about programming, content purchases, advertising and more. Increasingly they depend upon data to guide these choices, to know what content viewer...
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TV audiences want to watch content that appeals specifically to them. But how do TV service providers determine which content is the most popular and which programs appeal to a particular audience?
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The buzz surrounding AI in broadcasting is getting louder as the year progresses. Why now? How mature is AI development throughout the industry? And what sort of projects are we going to see as it dev...
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2018 was a year of great change for the OTT business and it already looks like 2019 will bring the same turbulent mix of challenges and opportunities. These are the meta trends.
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The growth of cloud-based models in broadcasting means the industry can start to benefit from advances made in manufacturing and start to design a digital media supply chain fit for the 21st century.
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Are we in control of our decisions? Although we all presume that we make rational decisions, essentially we are much less in control of this process than we know.
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Talk of the impact of the GDPR on the TV industry was a constant presence at the recent IBC. What have we learned about the GDPR so far and how is it changing the landscape?
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As the industry increasingly pivots away from traditional advertising, our IABM presentation at IBC highlighted the opportunities targeted advertising and programmatic TV present.
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