VO blog | analytics | P. 3

Audience Measurement and Personalized Advertising: What to Consider

Mon, Jul 24, 2017 | by Esther Levine

The media industry was an early adopter of data, beginning in 1950 when Nielsen began measuring TV audiences.

Tue, Jun 27, 2017 | by Patricia Frith

This year, VO’s TV Leaders Summit brought together an eclectic group of executives, researchers, analysts, and academics to mull over the challenges and opportunities in the rapidly changing media bus...

Tue, May 23, 2017 | by Einav Levi

When it comes to driving competitive advantage for TV operators, analytics deliver in three key areas of the content cycle.

Wed, Apr 26, 2017 | by Einat Kahana

Every year, Accenture publishes a report titled The Future of Broadcasting which analyses the trends and technologies on the broadcast industry roadmap.

Thu, Dec 8, 2016 | by Sarit Rosenthal-Aviram

While 2016 has been a tumultuous year on the world stage, for operators it’s been one of positive change. Our CEO, Paul Molinier, looks at the developments in key technologies we can expect to make an...

Mon, Nov 28, 2016 | by Andy Stout

The European Union’s General Data Protection Regulation laws are due in 18 months and will shake up privacy around the globe; Connected TV use is on the rise; and Europe looks to establish the Gigabit...

Wed, Nov 16, 2016 | by Sarit Rosenthal-Aviram

Our IBC2016 Panel Discussion examined the key issues regarding the introduction of Big Data in the broadcast industry and the opportunities for monetisation it represents.

Mon, Oct 10, 2016 | by Nardit Mosacho

Our EVP Marketing and Sales, Chem Assayag, was interviewed by the IABM team at IBC about what we were up to at the show and you can watch the video below.

Tue, Sep 6, 2016 | by Merav Cunningham

One of the key trends affecting the broadcast industry over the past several years has been the rise of big data and the growth in analytics tools that seek to understand the increasing complexity of ...