The operators’ perception of the value of the TV usage data is rapidly changing. Most of them are realizing they may be sitting on a treasure trove of information about viewers’ habits and preferences. The introduction of new consumer technologies, mean that they are about to witness rapid growth, in the velocity, volume, and variety of data that is to come.
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The figures surrounding the future development of television viewing still seem encouraging, with both SVOD services in Europe and the global TV Everywhere audience showing strong growth. Meanwhile, i...
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Antonio Carvalho is Vice President for Programming Research and Insight at Liberty Global, leading Audience Research, Viewership Analytics and Audience Measurement across the group.
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