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2020 success for AVOD, SVOD, and streaming services

Thu, Sep 10, 2020 | by Andy Stout

Time is Money: the hidden revenue potential of time-shifted viewing

Thu, Jul 23, 2020 | by Dror Mangel and Cyrille Schwab

How can targeted advertising make time-shifted viewing a revenue source for TV operators and broadcasters?

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Industry Insight: AVOD growth continues while Google bets on Android TV

Wed, Jun 10, 2020 | by Andy Stout

The future of AVOD is looking rosy after the Covid-19 pandemic, while Google gets serious about Android TV again and HBO Max has a troubled entry into the streaming wars.

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TV Operators Have To Consider Targeted TV Ads As Future Revenue Source

Wed, May 27, 2020 | by Dror Mangel

For Pay-TV operators looking at challenging situations made worse by the Covid-19 pandemic, Targeted TV Advertising holds a lot of promise.

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Will Covid-19 Really Derail AVOD Growth?

Tue, May 12, 2020 | by Atika Boulgaz

2020 was meant to be the year of AVOD, but then the coronavirus kicked in. Is it a bump on the road for AVOD growth or perhaps a potential opportunity?

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Industry Insights: Viewing Figures and Piracy Both on the Rise

Mon, Apr 27, 2020 | by Noa Gal

While the coronavirus outbreak is contributing to an impressive surge in viewing figures, it is also leading to an unwelcome uptick in piracy.

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How AI and analytics can help deliver more relevant targeted advertising

Fri, Nov 1, 2019 | by Alain Nochimowski

As more and more operators look towards including advertising revenue into their business models, so the importance of AI to the future of targeted advertising is becoming clear.

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Why AVOD Solutions Are Becoming Increasingly Attractive

Wed, Aug 7, 2019 | by Dror Mangel

Driven by consumer surveys that show a long-standing antipathy towards to AVOD solutions, the industry has so far been resistant to them. But the climate may be changing.

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Targeted Advertising in the GDPR World

Thu, Oct 11, 2018 | by Nardit Mosacho

As the industry increasingly pivots away from traditional advertising, our IABM presentation at IBC highlighted the opportunities targeted advertising and programmatic TV present.

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