Industry insight: Research seems to indicate consumers value tiered options the most when it comes to AVOD, why we need to measure people not houses, and the debut of live object-based audio.
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Industry insight: Research seems to indicate consumers value tiered options the most when it comes to AVOD, why we need to measure people not houses, and the debut of live object-based audio.
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When I joined VO I made a cheat-sheet for myself. Just a Word document filled with acronyms and commonly-used initials. I was overwhelmed by the sheer volume of inner jargon and insiders’ lingo, as I’...
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AVOD continues to expand successfully, eclipsing SVOD revenues in APAC and the US, while password sharing is highlighted once more and copyright causes controversy.
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From SVOD to AVOD and Pay-TV, the opportunities for video growth in Sub-Saharan Africa are plentiful though piracy is an ever-present threat.
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Industry Insights: 2021 looks like becoming an important year for AVOD services while the importance of maintaining deep libraries and offering 4K content is also being highlighted.
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Industry insight: A new report assesses how the networks coped with the Covid spikes in demand; Discovery goes D2C; and family viewing is one of AVOD’s big drivers.
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While deployment of Targeted TV Advertising, AKA Addressable TV Advertising solutions, is ramping up across the industry, its power is truly unlocked once AI is used to extract cross-system insights.
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While most of the news in 2020 has been downbeat to say the least, the boom in OTT services is as impressive as it is global.
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The latest set of figures show SVOD on the rise even in the saturated US market, HBO Max looks set to have an AVOD tier, and Ampere analyses the impact of Covid-19.
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