Why is data so important? How can organizations utilize data to further their business objectives and positively impact the bottom line?
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Why is data so important? How can organizations utilize data to further their business objectives and positively impact the bottom line?
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The media industry was an early adopter of data, beginning in 1950 when Nielsen began measuring TV audiences.
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The latest Cisco Visual Networking Index revises Internet traffic numbers upwards yet again.
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When it comes to driving competitive advantage for TV operators, analytics deliver in three key areas of the content cycle.
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While it is tempting to think that television in the pre-Pay TV era, that was transmitted by large TV masts and received by domestic TV aerials is just a relic of a bygone age, it is still a significa...
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Netflix launched its latest slate of programming at the start of February, in a blog post whose opening few sentences described exactly what the fuss is about regarding TV content personalization.
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There is an argument that says we are in a new Golden Age of television as competition between the traditional TV industry and the new, digital players for viewers intensifies. But if we have genuinel...
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An “enormous and rapid shift” is underway to mobile video consumption according to Ericsson, while consumers seem to rate OTT over pay-TV in a growing number of metrics. And Oculus VR Chief Scientist,...
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One of the latest reports looking at the potential for the VR market predicts it could be worth as much as $50bn by 2021. Growth in sports rights meanwhile is set to be more modest as rights holders s...
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