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VO blog | viewer engagement | P. 5

A Tale For The New Year – The Angel and The Shepherds

Tue, Dec 22, 2015 | by Merav Cunningham

The Industry in 2020: New Forms of Audience Measurement

Mon, Dec 14, 2015 | by Lenny Melamedas

Looking at the changes that the TV market is going through in the past five years one can pinpoint a few major trends: cord cutting and the shift to OTT solutions (in many variations of the two); the ...

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Hot TV News: YouTube to Launch Streaming Service?;

Mon, Dec 7, 2015 | by Merav Cunningham

The revenue that the global online and video industry will receive in 2020 is forecast to more than double to over $42bn by 2020, with SVOD in the driving seat. All of which makes the rumours about Yo...

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The Industry in 2020: Television RE[DEFINED] - Viaccess-Orca.com

Mon, Nov 23, 2015 | by Christian Kurz

TV used to be easy to define. When you’d think of a person watching TV, you could easily picture what that looked like: that person sitting before a television set, watching whatever was on at that ti...

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Going OTT to Reach the Hispanic Market

Thu, Nov 12, 2015 | by Merav Cunningham

According to Nielsen there are over 50m Hispanics living in the USA, not only making them the largest ethnic group in the country but also the 12th largest economy in the world — somewhere between Mex...

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The Link Between Pay-TV and Quantum Logic | Viaccess-Orca Blog

Mon, Nov 9, 2015 | by Alain Nochimowski

Does light behave as a wave or particle? Well, both…

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The Industry in 2020: The Rise of Personalisation

Thu, Nov 5, 2015 | by Brett Sappington

In five years, the video service offering will be significantly more personalized than offerings available in the market today. Personalization in the user experience, advertising, and discovery are i...

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Smart Marketing – the Power to Engage and Retain TV Viewers

Mon, Nov 2, 2015 | by Efrat Fenigson

Many industries have embraced advanced marketing strategies in recent years, in order to communicate with their consumers in a way that will match their expectations and will increase their interest, ...

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VO Reinvents Content Security with Adaptive Sentinel

Wed, Oct 21, 2015 | by Merav Cunningham

One of the main problems that operators and content service providers are increasingly facing with combating content piracy is that they are always trying to hit a moving target. Piracy techniques are...

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