The promise held out by Addressable TV is an enticing one, but in this post-GDPR world there are complications to its effective deployment.
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The promise held out by Addressable TV is an enticing one, but in this post-GDPR world there are complications to its effective deployment.
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Back in the 18th century, French gastronome Jean-Anthelme Brillat-Savarin famously said "Tell me what you eat and I will tell you who you are." Today, that idea can be applied to the broadcast industr...
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The media industry was an early adopter of data, beginning in 1950 when Nielsen began measuring TV audiences.
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Our IBC2016 Panel Discussion examined the key issues regarding the introduction of Big Data in the broadcast industry and the opportunities for monetisation it represents.
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Graeme Hutcheson – is Head of Sky AdSmart, Sky’s revolutionary new platform that serves different ads to different Sky households watching the same programme based on a variety of targeting attributes...
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In the ever-changing TV industry, the dominance of OTT services in the market is growing fast. A recent study by Parks Associates shows that Over 50% of U.S. broadband households subscribe to an OTT v...
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DEEP is set to play its part in the television event of the year. In its first commercial deployment with Orange Cinema Series (OCS) our award-winning DEEP (data enrichment and engagement platform) so...
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Most attendees at the MIPCOM Conference held this fall in Cannes probably didn’t notice the small off-MIPCOM exhibition organized by a handful of second screen technology vendors outside of the Palais...
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Second screen viewing has already evolved into an exciting phenomenon experienced by an estimated 70% of all television viewers. It can no longer be ignored.
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