VO blog | targeted advertising

Overcoming the 7 challenges of implementing addressable TV advertising

Thu, May 18, 2023 | by Dror Mangel

For operators looking to implement addressable TV advertising, here are the top 7 challenges that need to be overcome and the questions that need to be asked. [Updated May 2023]

Wed, May 25, 2022 | by Dror Mangel

The future of TV advertising is addressable. Find out how you can use these 7 keys to unlock the benefits of Targeted TV Advertising.

Tue, Jan 18, 2022 | by Dror Mangel & Gérald Sauvageon

How Targeted TV Advertising holds the key to meeting the evolving demands of advertisers as both technology and media consumption patterns change.

Mon, Feb 1, 2021 | by Dror Mangel

The growth in Targeted Advertising in 2020 was impressive and solutions such as VO’s Targeted TV Advertising are enabling operators and broadcasters to buck the downturn.

Thu, Oct 29, 2020 | by Dror Mangel

While deployment of Targeted TV Advertising, AKA Addressable TV Advertising solutions, is ramping up across the industry, its power is truly unlocked once AI is used to extract cross-system insights.

Thu, Jul 23, 2020 | by Dror Mangel and Cyrille Schwab

How can targeted advertising make time-shifted viewing a revenue source for TV operators and broadcasters?

Wed, May 27, 2020 | by Dror Mangel

For Pay-TV operators looking at challenging situations made worse by the Covid-19 pandemic, Targeted TV Advertising holds a lot of promise.

Fri, Nov 1, 2019 | by Alain Nochimowski

As more and more operators look towards including advertising revenue into their business models, so the importance of AI to the future of targeted advertising is becoming clear.

Thu, Oct 11, 2018 | by Nardit Mosacho

As the industry increasingly pivots away from traditional advertising, our IABM presentation at IBC highlighted the opportunities targeted advertising and programmatic TV present.