In 1996 Bill Gates wrote a brilliant and visionary article ‘Content is the King’. Reading this title with today’s eyes, and looking at the current landscape increasingly dominated by OTT content, it is hardly possible to imagine that under “content” he could have meant anything else but video. Surprisingly it was not. Bill Gates rather used the broadcasting industry as an example that the internet should take inspiration from, for having put content at the very center of its business. But he viewed internet content as being interactive news, ads, games, software or scientific information which could be disseminated, thanks to web distribution, to a much bigger audience.
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