VO blog | pay TV | P. 5

In five years, the video service offering will be significantly more personalized than offerings available in the market today. Personalization in the user experience, advertising, and discovery are i...

Many industries have embraced advanced marketing strategies in recent years, in order to communicate with their consumers in a way that will match their expectations and will increase their interest, ...

European net neutrality is now guaranteed, but campaigners warn of potential loopholes in the legislation. Meanwhile, recent developments in the VR industry indicate that its arrival in the world’s li...

One of the main problems that operators and content service providers are increasingly facing with combating content piracy is that they are always trying to hit a moving target. Piracy techniques are...

According to Adobe’s Q2 2015 US Digital Video Benchmark Report, Apple TV is helping to drive the adoption of TV Everywhere at an impressive rate while other devices are starting to find traction in th...

Research reveals that the pay-TV market is undergoing a boom, with 1.2bn subscribers expected worldwide by 2022. Meanwhile, Nielsen is on the verge of launching its pioneering Total Content Ratings se...

Over the course of IBC2015 we ran two panels on our stand investigating some of the most pressing issues the industry faces. The second panel, ‘Protect and Serve: Securing content and satisfying custo...

Digital Rights Management (DRM), viewed as the set of technologies enforcing license agreements, has been an integral part of the history of digital content since its very early days.