
OTT key players made the news this week with exciting content announcements that indicate, once again, the direction in which the TV industry is going and the attempts to attract future cord cutters who are switching to OTT. These rich programming plans come on the backdrop of more cord cutting and subscription “borrowing” figures. Targeting young audience who consume their news – and videos - through social media platforms, MSNBC said it will launch two daily new videos on Facebook. Here’s a look at the latest industry news of the week.
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