VO blog | content discovery

As catalogues get bigger and services stack on top of each other, content discovery is becoming a key battleground in the streaming wars.

A few recent changes in release strategies from the big players point to a possible change in how major TV shows are distributed to viewers.

What do wider consumer behaviours and attitudes to digital technology tell us about the way viewers are treating streaming video and OTT services? Quite a lot it happens…

When is too much choice just too much? These days, with an almost limitless amount of content to choose from, the issue is no longer ‘there’s nothing to watch now’; instead it’s more like ‘there’s too...

We read a lot about the importance of the User Interface in OTT, but the key to success is a UX design that facilitates it in the first place.

While the Internet has helped make the distribution of content more affordable and accessible, it has created an almost uncontrollable stream of content.

After the rise of the skinny bundles in the US market, broadcasters with access to large libraries and archives are following a different path with entertainment technology: the Fat Channel.

One of the consequences of the increased amount of content flooding the market is that it is becoming more and more difficult for viewers to find what they want to watch.