In five years, the video service offering will be significantly more personalized than offerings available in the market today. Personalization in the user experience, advertising, and discovery are important first steps. However, in the future, the services and content offered to consumers will be smart, adapting to the interests and desires of consumers in a way that maximizes both use and monetization. Several trends that impact the TV industry today will drive this shift.
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Many industries have embraced advanced marketing strategies in recent years, in order to communicate with their consumers in a way that will match their expectations and will increase their interest, ...
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There was lots of interesting debate at London’s recent Connected TV World Summit —but one panel in particular interested us: ‘How Time-Shift And On-Demand Is Evolving, And The Challenges And Opportun...
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One of the holy grails of the current broadcast industry is increasing viewer engagement and undoubtedly one of the main ways of doing that is via offering viewers an increasingly individualised, pers...
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Telekom Romania has been a leader in the country’s telecommunications market for decades, providing telephony, internet and TV entertainment services. Over the past five years, it has gone through a s...
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What a dramatic night it was in the boxing ring in Las Vegas when Floyd Mayweather faced and defeated the Philippines’ hero Manny Pacquiao - to the cheers of millions of fans. But the real, legal dram...
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If you thought you’re the only screen addict in the house – think again. A new study shows that while we were secretly watching silly clips on Facebook, our children were binge-watching on multiple de...
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Hardly a day goes by without some announcement from a content provider or network hinting that they have cleared out the garage from all the Jags and Beamers, in favor of ramen-eating geeks who are bu...
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The buzz was all around OTT TV this week, with Dish’s limited launch of its Sling TV offering and a new survey that predicts the success of HBO’s future OTT service. Sunday night will bring tens of th...
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