VO blog | industry trends innovation | P. 4

TV Advertising leads growth in global streaming to 2029

Thu, Oct 5, 2023 | by Andy Stout

Industry insights: All aspects of streaming and OTT will grow over the next six years, but ad-supported services will increase dramatically faster.

Thu, Aug 31, 2023 | by Andy Stout

Industry Insights: Netflix’s efforts to curtail password sharing prove positive, personalisation remains an important tool to combat choice fatigue, and the majority of viewers are now hopping between...

Thu, Aug 24, 2023 | by Atika Boulgaz

VO’s tagline for IBC2023 is ‘powering the human side of technology’. What exactly do we mean by that?

Wed, Aug 9, 2023 | by Guillaume Debeneix

Ahead of IBC2023, we asked our Global Demo Success Manager, Guillaume Debeneix, to share some of the processes that go into making a trade show demo that ticks all the boxes.

Thu, Aug 3, 2023 | by Andy Stout

Industry insights: Advertising is an increasingly important component of the streaming ecosystem, with addressable ads in particular now used by 73% of marketers.

Wed, Jun 21, 2023 | by Andy Stout

Industry insights: The role of advertising in video piracy incomes; 5G services increasingly bundle video; WBD looks to license content to Netflix; and Sky adds Sky Live video camera to hardware lineu...

Tue, May 30, 2023 | by Noa Gal

While there are challenges everywhere in the industry, the picture across APAC remains a positive one for streaming services.

Thu, May 25, 2023 | by Andy Stout

Industry insights: The threat of malware continues to affect the industry with research showing that popular Android TV boxes ship pre-infected with malware payloads, while new European rules may affe...