VO blog | evolution of video | P. 4

Give the people what they want. How super aggregation minimizes 3 notable pain points for your customers.

As catalogues get bigger and services stack on top of each other, content discovery is becoming a key battleground in the streaming wars.

The number of operators either looking to launch new OTT services or transition their traditional television business to OTT is not slowing down. [Updated June 2020]

2020 was meant to be the year of AVOD, but then the coronavirus kicked in. Is it a bump on the road for AVOD growth or perhaps a potential opportunity?

One of the key trends in mature OTT markets is the ability to offer ‘rival’ content as aggregation in OTT becomes not just mainstream but expected.

The scale of Disney+’s initial success has surprised the entire industry and points to 2020 being a pivotal year for video streaming.

A few recent changes in release strategies from the big players point to a possible change in how major TV shows are distributed to viewers.

Driven by consumer surveys that show a long-standing antipathy towards to AVOD solutions, the industry has so far been resistant to them. But the climate may be changing.