
One of the most pressing problems rapidly emerging in the new TV landscape is the one of who is watching. In the old days of traditional broadcast it was simple: national organisations —and they have become household names in themselves; Nielsen in the US, Barb in the UK —recruited panels of viewers over a wide demographic who had special equipment fixed to their televisions that detected the frequency of the channel being watched. This logged everything they watched, the data was gathered, and then simply extrapolated up to represent the entire population.
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