Content operators need to take a step back and examine how content service engagement has evolved and improved over time. The process has gone from poorly designed user interfaces, program guides and interactive menus to features that empower users. These innovations include a personalized user experience and consumption paradigm shifts that enrich the TV viewing experience.
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The past decade has seen content service providers scrambling for new ways to engage their consumers. As features such as traditional program guides, online portals and basic TV apps began to lose the...
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There was a lot of social TV and on-demand buzz making the rounds this week. In most cases, the material provided a glimpse to what 2014 might have in store. AdAge assembled a brilliant list of predic...
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There has been a mix of interesting TV industry news making the rounds this week. The most surprising of all was Apple’s acquisition of Topsy. What were they thinking? They must have had social TV in ...
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Most attendees at the MIPCOM Conference held this fall in Cannes probably didn’t notice the small off-MIPCOM exhibition organized by a handful of second screen technology vendors outside of the Palais...
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In my previous post, I highlighted the importance of looking at the content experience from the customers’ perspective. This was a point of focus at the TV Leaders Summit (TVLS) in Athens. One of the ...
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Everybody’s Doing It, but are They Doing It Well?
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This week has brought along a mix of news – some surprising, some not, some long awaited. For starters, broadcasters in France may have to begin paying a second tax for showing major sports events, wh...
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Hosting the TV Leaders Summit in Athens could have been an opportunity to listen to the ancient Greek philosophers. The renowned philosopher Plato aptly observed, "Human behaviors flow from three main...
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