With both Netflix and Disney+ cancelling their OTT free trial periods, is it the end of this highly popular marketing strategy and common industry practice?
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With both Netflix and Disney+ cancelling their OTT free trial periods, is it the end of this highly popular marketing strategy and common industry practice?
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Industry insight: The preference of subtitles or dubbing varies considerably between different countries, while SVOD forecasts continue to impress.
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While most of the news in 2020 has been downbeat to say the least, the boom in OTT services is as impressive as it is global.
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The latest set of figures show SVOD on the rise even in the saturated US market, HBO Max looks set to have an AVOD tier, and Ampere analyses the impact of Covid-19.
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Give the people what they want. How super aggregation minimizes 3 notable pain points for your customers.
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Industry insights: Analysts reckon there is room for an additional 3 billion streaming subscriptions, how the streaming product market is changing, and Disney doubles down on PVOD.
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Industry insight: The underlying health of SVOD is highlighted in recent research, while Peacock performs strongly on launch and could we be seeing the resurgence of VR?
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Industry Insights: Watch parties are putting the social back into socially distanced viewing, while the successor to HEVC, H.266, is finalised and Covid-19 churn rates spike.
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The number of operators either looking to launch new OTT services or transition their traditional television business to OTT is not slowing down. [Updated June 2020]
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