In January 1996, Bill Gates wrote an essay which was published on the Microsoft website, titled “Content is King”. Although the original phrase is attributed to Sumner Redstone, Chairman of the Board of National Amusements, Gates’ following words are a good jumping off point for an examination of how things have changed in the two decades since he wrote them:
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According to data released just after Christmas by TorrentFreak, Game of Thrones has comfortably broken the record that it set this time last year for the most pirated programme ever.
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Many industries have embraced advanced marketing strategies in recent years, in order to communicate with their consumers in a way that will match their expectations and will increase their interest, ...
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European net neutrality is now guaranteed, but campaigners warn of potential loopholes in the legislation. Meanwhile, recent developments in the VR industry indicate that its arrival in the world’s li...
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In its latest report to the US authorities, The Motion Picture Association of America has identified Russia and The Netherlands as two hot-houses of content piracy, with a worrying trend for incentivi...
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The battle for online eyeballs continues as Parks Associates reveals churn figures for the US OTT Industry and YouTube unveils impressive growth in the number of online advertisers and launches a new,...
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In the run-up to this year’s TV Leaders Summit in Cannes, this post by Lenny Melamedas discusses the changes he forecasts for advertising measurement solutions in the TV world: Will traditional rating...
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It is an uphill battle, but the fight against sports piracy proves that innovation and persistence are the only way forward. One of the biggest pay-TV providers in the Middle East and North Africa, OS...
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They are the new kids on the social media block: Periscope and Meerkat, the competing apps that seek the undivided attention of the thrill-loving, share-it-all mobile users. Meerkat was the hottest th...
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