VO blog | virtual reality vr

Why everyone is talking about VR — again

Wed, Oct 7, 2020 | by Pascal Perrot

After a couple of quiet years, interest in VR is growing rapidly once more. Why? And where will it lead us?

Wed, Aug 5, 2020 | by Andy Stout

Industry insight: The underlying health of SVOD is highlighted in recent research, while Peacock performs strongly on launch and could we be seeing the resurgence of VR?

Tue, Apr 3, 2018 | by Andy Stout

While AV1 is causing excitement, there are barriers to its deployment. Amazon Prime Video’s cost per first stream figures surprise, with differences in how European and US markets consume video, and i...

Wed, Feb 14, 2018 | by Kevin Le Jannic

VR users are currently underwhelmed by quality while operators are currently overwhelmed by the bitrates required.

Mon, Oct 23, 2017 | by Esther Levine

Virtual Reality has moved from the theoretical to the tangible. Most of the big content TV players have experimented with VR360 over the past two years and launched prospective services.

Wed, Oct 11, 2017 | by Kevin Le Jannic

Our Virtual Reality Timeline is a constantly updated resource designed to chart progress in the field from the publishing of Howard Rheingold's seminal Virtual Reality in 1991 to the very latest key e...

Thu, Sep 28, 2017 | by Kevin Le Jannic

Picture quality is essential to the 360 and VR Streaming experience. The screens in front of each eyeball are inevitably much closer than we are used to, even compared to normal use of smartphones.

Wed, Sep 13, 2017 | by Chem Assayag

All the headlines about Apple’s September 12 event were about the iPhone X, but there were some important structural shifts with implications for the entire industry on stage as well.

Fri, Sep 8, 2017 | by Nardit Mosacho

IBC celebrates its 50th Anniversary this year. As the show becomes bigger with each passing decade, what are the main industry trends we can highlight before the RAI opens its doors for business on th...