VO blog | smart TV

Industry insights: Should we be offering older viewers their own individualized profiles, the BBC brings BBC3 back to linear TV, Disney+ and Netflix expand in APAC, and more.

One of our smallest products at this year’s IBC2016 is also set to be one of our most far-reaching as the new VO Streaming Device is a genuinely breakthrough product designed from the ground up to hel...

TV Everywhere viewing continues its remorseless rise, though it seems that iOS’ days of dominance may be coming to an end and there is also some consumer confusion preventing it becoming even more ubi...

Many industries have embraced advanced marketing strategies in recent years, in order to communicate with their consumers in a way that will match their expectations and will increase their interest, ...

In the run-up to this year’s TV Leaders Summit in Cannes, this post by Lenny Melamedas discusses the changes he forecasts for advertising measurement solutions in the TV world: Will traditional rating...

It’s this time of the year and our annual TV Leaders summit is just a month away! This year's summit will take place in Cannes on May 28th-30th and will host market leaders to present and discuss the ...

In what could be another milestone for the TV Everywhere ecosystem, or more accurately - for the “computer everywhere” world, Google launched on Tuesday a new range of Chrome OS products, including th...

Hardly a day goes by without some announcement from a content provider or network hinting that they have cleared out the garage from all the Jags and Beamers, in favor of ramen-eating geeks who are bu...