VO blog | content recommendations

You can get what you want: the importance of search & recommendation

Fri, Jul 17, 2020 | by Jean Hatziraptis

As catalogues get bigger and services stack on top of each other, content discovery is becoming a key battleground in the streaming wars.

Wed, Sep 25, 2019 | by Andy Stout

A whole new era of personalisation is promised by object-based media. Here’s a quick introduction to the technology and where we are with it.

Fri, May 11, 2018 | by Ludo Rubin

OTT TV services are increasingly seen as the ideal way for operators to reach specific populations around the world.

Wed, May 9, 2018 | by Einav Levi

One of the consequences of the increased amount of content flooding the market is that it is becoming more and more difficult for viewers to find what they want to watch.

Fri, Mar 3, 2017 | by Esti Widder

Netflix launched its latest slate of programming at the start of February, in a blog post whose opening few sentences described exactly what the fuss is about regarding TV content personalization.

Tue, Feb 21, 2017 | by Andy Stout

There is an argument that says we are in a new Golden Age of television as competition between the traditional TV industry and the new, digital players for viewers intensifies. But if we have genuinel...

Tue, May 17, 2016 | by Andy Stout

Daniel Daum is Managing Director of Prisma Media TV-Entertainment (a Bertelsmann company) reaching 26m people in France through print and digital. The TV and Content Guide, Tele-Loisirs.fr, is one of ...

Tue, Jan 5, 2016 | by Efrat Fenigson

In November 2015, the Harvard Business Review published a far-reaching article by David C. Edelman and Marc Singer titled Competing on Customer Journeys that encapsulated well the problems of catching...

Thu, Jun 4, 2015 | by Efrat Fenigson

One of the holy grails of the current broadcast industry is increasing viewer engagement and undoubtedly one of the main ways of doing that is via offering viewers an increasingly individualised, pers...