VO blog | codecs

Is this the return of water cooler TV?

Thu, Jul 9, 2020 | by Andy Stout

Industry Insights: Watch parties are putting the social back into socially distanced viewing, while the successor to HEVC, H.266, is finalised and Covid-19 churn rates spike.

Thu, Apr 18, 2019 | by Andy Stout

After several years in development, key technologies such as AV1 and ATSC 3.0 are nearing their deployment phase and bring the potential for disruptive change as they progress.

Mon, Apr 8, 2019 | by Nadine Patry and Mathieu Boivin

The Common Media Application Format (CMAF) looks all set to revolutionize the delivery of adaptive bitrate streams and lead to much lower OTT latency, enabling a better User Experience and reduced CDN...

Tue, Apr 3, 2018 | by Andy Stout

While AV1 is causing excitement, there are barriers to its deployment. Amazon Prime Video’s cost per first stream figures surprise, with differences in how European and US markets consume video, and i...

Mon, Jan 15, 2018 | by Alex Kent

Offering data savings of up to 25%, Apple has joined the Alliance for Open Media and thus added its name to the long list of companies championing the HEVC rival video codec AV1.

Tue, Jul 4, 2017 | by Andy Stout

Apple’s move from the H.264 codec to HEVC (H.265) is going to free up a lot of bandwidth as 1 billion active iOS devices become vastly more efficient.