VO blog | big data

The growth in Targeted Advertising in 2020 was impressive and solutions such as VO’s Targeted TV Advertising are enabling operators and broadcasters to buck the downturn.

As more and more operators look towards including advertising revenue into their business models, so the importance of AI to the future of targeted advertising is becoming clear.

2018 was a year of great change for the OTT business and it already looks like 2019 will bring the same turbulent mix of challenges and opportunities. These are the meta trends.

OTT TV services are increasingly seen as the ideal way for operators to reach specific populations around the world.

Back in the 18th century, French gastronome Jean-Anthelme Brillat-Savarin famously said "Tell me what you eat and I will tell you who you are." Today, that idea can be applied to the broadcast industr...

In the current broadcast industry, progress is not only rapid, it’s accelerating. Nowhere is this more evident than in the field of data analytics, the impact of which is growing every year.

Here is an interesting statistic: since research on spreadsheet errors began at some point in the mid-1980s an overview of the processes has concluded that 88% of all of them contain an error.

While 2016 has been a tumultuous year on the world stage, for operators it’s been one of positive change. Our CEO, Paul Molinier, looks at the developments in key technologies we can expect to make an...