People who watch lots of television have long been defined as ‘couch potatoes’. The image that springs to mind is one of family members or a group of friends staring at a TV screen, while lounging on the living-room couch, nibbling snacks and drinking sodas. But the advent of multi-screen consumption combined with the rise of applications, is dramatically changing this picture. It is no longer about passive/group/single-screen viewing but rather an active/individual/multi-screen experience. So let’s explore the key elements of this transition:
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