Many industries have embraced advanced marketing strategies in recent years, in order to communicate with their consumers in a way that will match their expectations and will increase their interest, adoption and engagement levels.
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Many industries have embraced advanced marketing strategies in recent years, in order to communicate with their consumers in a way that will match their expectations and will increase their interest, adoption and engagement levels.
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According to Adobe’s Q2 2015 US Digital Video Benchmark Report, Apple TV is helping to drive the adoption of TV Everywhere at an impressive rate while other devices are starting to find traction in th...
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As 55,000 visitors prepare to start packing for the trip to Amsterdam and IBC2015, we’re going to continue our series of IBC Top 3s by looking in the mirror and reflecting on the stories that we will ...
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There was lots of interesting debate at London’s recent Connected TV World Summit —but one panel in particular interested us: ‘How Time-Shift And On-Demand Is Evolving, And The Challenges And Opportun...
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There are many forms of online piracy, with one of the most prevalent, credential-sharing, expected to cost the industry a massive $500m this year. Meanwhile, concern is growing about how exactly to p...
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The concept of TV Everywhere continues to reshape the landscape of consumer viewing, powered by ever-more capable mobile and connected devices, the growth in high bandwidth fixed and mobile services, ...
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One of the holy grails of the current broadcast industry is increasing viewer engagement and undoubtedly one of the main ways of doing that is via offering viewers an increasingly individualised, pers...
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2015 started with the launch of the Apple Watch – triggering excited reactions by geeks and fashionistas alike. What can this new device do? As cnet puts it, the watch is all about communications, fit...
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Telekom Romania has been a leader in the country’s telecommunications market for decades, providing telephony, internet and TV entertainment services. Over the past five years, it has gone through a s...
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