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Measurement Solutions in the TV world – Interviewing Lenny Melamedas

Sun, May 17, 2015 | by Merav Cunningham

In the run-up to this year’s TV Leaders Summit in Cannes, this post by Lenny Melamedas discusses the changes he forecasts for advertising measurement solutions in the TV world: Will traditional ratings results still matter? How will the industry adapt to the multiscreen dominance? Lenny’s post is our third TVLS -special blog posts. In our previous posts, Chem Assayag previewed the summit, and Stephen Newkirk’s predicted the next five years in the US Cable industry.

Mon, Jan 19, 2015 | by Merav Cunningham

A special interview with François Moreau de Saint Martin, CEO at Viaccess-Orca, and Philippe Rozes VP, Multi-Screen Services at Orange

Fri, Jan 16, 2015 | by Merav Cunningham

It was a big night for Amazon and Netflix at the Golden Globes Awards, winning in 3 major categories and marking another milestone for online TV production. At the end of CES, new studies presented th...

Fri, Jan 9, 2015 | by Merav Cunningham

More than 100,000 visitors attended the annual Consumer Electronics Show (CES) in Las Vegas this week, watching demos and news conferences, pushing buttons and measuring tiny screens. The buzzwords in...

Thu, Dec 25, 2014 | by Merav Cunningham

It's Christmas time, and binge watching was on the minds of both traditional and digital TV content producers, who each launched a campaign encouraging viewers to join online services. The real life S...

Thu, Dec 4, 2014 | by Merav Cunningham

Are digital media players good or bad for regular TV viewing? What effect do they have on “cutting the cord”? A new report by GfK has some interesting information. In the U.K, media is buzzing with re...

Tue, Sep 23, 2014 | by François Moreau de Saint-Martin

This year’s IBC has been one of the most exciting shows ever for VO! In 2012, we had launched our new brand and a new strategy, with a clear focus on multiscreen solutions. In 2013, we have shared our...

Mon, Sep 8, 2014 | by Merav Cunningham

IBC2014 is just around the corner, and only few events allow you to get a handle on the shape and general direction of our industry as well as a week spent in Amsterdam does. NAB may be bigger, but IB...

Thu, Feb 20, 2014 | by François Moreau de Saint-Martin

Cisco, making its first-ever appearance at CES focused on the impact of connectivity with its concept The Internet of Everything. With that in mind, I’ll focus on the new experiences that this connect...