VO blog | data based solutions

As more and more operators look towards including advertising revenue into their business models, so the importance of AI to the future of targeted advertising is becoming clear.

Driven by consumer surveys that show a long-standing antipathy towards to AVOD solutions, the industry has so far been resistant to them. But the climate may be changing.

TV Service Providers are continually making decisions about programming, content purchases, advertising and more. Increasingly they depend upon data to guide these choices, to know what content viewer...

TV audiences want to watch content that appeals specifically to them. But how do TV service providers determine which content is the most popular and which programs appeal to a particular audience?

TV Business Analytics can provide powerful TV insights for operators and broadcasters when they incorporate best practices developed by the online retail marketing industry.

Why is data so important? How can organizations utilize data to further their business objectives and positively impact the bottom line?

Back in the 18th century, French gastronome Jean-Anthelme Brillat-Savarin famously said "Tell me what you eat and I will tell you who you are." Today, that idea can be applied to the broadcast industr...

Here is an interesting statistic: since research on spreadsheet errors began at some point in the mid-1980s an overview of the processes has concluded that 88% of all of them contain an error.