VO blog | ai

While deployment of Targeted TV Advertising, AKA Addressable TV Advertising solutions, is ramping up across the industry, its power is truly unlocked once AI is used to extract cross-system insights.

Artificial Intelligence use cases are growing all the time, and one of the particularly powerful ways we are using AI is to combat video piracy.

For Pay-TV operators looking at challenging situations made worse by the Covid-19 pandemic, Targeted TV Advertising holds a lot of promise.

As more and more operators look towards including advertising revenue into their business models, so the importance of AI to the future of targeted advertising is becoming clear.

Driven by consumer surveys that show a long-standing antipathy towards to AVOD solutions, the industry has so far been resistant to them. But the climate may be changing.

The buzz surrounding AI in broadcasting is getting louder as the year progresses. Why now? How mature is AI development throughout the industry? And what sort of projects are we going to see as it dev...

From the rise of AI in Media and Entertainment to the robust health of niche OTT services and the importance of the first eight seconds, this year’s IBC was a fascinating window on the industry.

Back in the 18th century, French gastronome Jean-Anthelme Brillat-Savarin famously said "Tell me what you eat and I will tell you who you are." Today, that idea can be applied to the broadcast industr...